663 Cayuga Drive
Winter Springs, FL 32708
Phone: (407) 359-7782
Fax: (407) 359-6291

Email: SueTatum@vincamarketing.com
 
 
 

 
Communicationsóboth qualitative and quantitative
Strategic marketing
Branding
Market researchóboth qualitative and quantitative
Customer segmentation
Promotions and executions to the store level
 


Branding

To really work, a firm's brand identity has to sing out the special value it holds. Professor David Aaker of the Haas School of Business at the University of California, Berkeley explains. He states that "a brand is a strategic asset that is key to long-term performance and should be so managed."

Vnca's research will reveal whether your brand is communicating your organization's value in clear terms that directly address your best consumer. We create and fine-tune brands, always making sure that a real distinguishing value is established or enhanced. To consumers, your brand is your company.

  Volvo is safety.
    Ritz-Carlton is luxury.
      Nike is cool.
       
What's your company?

If you're not sure of or can't choose the same one or two words your consumer would choose, you need help with branding.